What can eOpinion do for you?
eOpinion can be used to help you get that elusive media & PR friendly ‘data hook’ that is integral to all good content and requested by journalists and bloggers alike.
As part of your own on-site content strategy or gaining an in-depth view of the public, eOpinion can provide you with all sorts of actionable and interesting insights that will enable you to improve your business, your PR strategy and any future marketing campaigns.
eOpinion was founded in 2016 by a small group of senior digital marketing & product professionals who wanted a way to improve their own content marketing offering with data-driven insights and engage the media with information they would want to write about.
We started off with internal data but more often than not it was really difficult to find that hook that would interest anyone, we had a couple insightful statistics but we wanted to obtain some regular press and build relationships with the media.
We knew that by providing a journalist or blogger with something they could get their teeth in to, the more likely they were to write about it and attribute us as a source, creating back links and referral traffic.
If we couldn’t generate the hooks via internal data we knew that we had to get creative and get chatting to the public, asking questions about topics that were relevant to our products and services.
That was when the light bulb moment happened and eOpinion was born!
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