What can eOpinion do for you?
We use 30 second Speedy Polls ® to create stories, actionable insights and drive engagement across marketing, CX, HR, product and brand.
Whether you are looking for that elusive media friendly angle to gain coverage on a campaign, get insightful feedback from your employees and track their morale, improve engagement & sales with your users or improve features on your site we can help.
Our Speedy Poll approach results in great engagement with a great ROI.
eOpinion (formerly Data Hooks) was founded in 2016 as a side hustle by Chris Hutchings as way to use data-driven insights to enhance the content marketing efforts at the company where he worked and budgets were tight.
Initially a marketing service, Chris would often give away surveys to friends in-house at other companies and at small agencies where budgets were also tight.
By streamlining the surveys to a question limit he found that completion and engagement rates were staggeringly higher than previous surveys he had run with traditional survey companies.
eOpinion was starting to take shape and it made sense to tweak things a little so the surveys could be used across different areas than just digital PR.
It didn’t take long before an email sign up was added to the site and this is where things drastically changed direction.
Although it started off slowly, momentum increased and eOpinion now had a fast growing panel and wasn’t relying solely on the audience and database of others.
It was this panel growth over a 4 year period from 0 that meant towards the end of 2020 it was no longer just a side hustle but warranted some proper focus and could easily stand up in the survey marketplace on its own two feet.
Not only do we think it can stand its ground, we think the introduction of Speedy Polls, our creativity, our experience and our panel mean we can actually cause quite a stir in the world of surveys.
Chris will be documenting this journey and telling the story further on his blog here. If you want to come along for the ride, check it out.
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